Halo Contracting

Halo Contracting, a roofing and gutter specialist based in Georgia, partnered with us to expand their reach in storm-affected areas. With a focus on providing top-tier roofing solutions, they aimed to generate more leads, offer financing options, and maximize their impact in high-need areas.

Client Objective

Halo Contracting sought to increase their lead flow in storm-stricken areas, focusing on homeowners who needed roof replacements and gutter services, while highlighting financing options.

Solution

We provided tailored financing scripts, professional video content, and launched highly-targeted Facebook campaigns to capture roofing and gutter leads in key storm-affected regions.

Results

Within the first month, Halo Contracting saw a significant boost in roofing and gutter leads, particularly in areas hit hardest by storms, improving their pipeline.

Challenges

Halo Contracting's challenge was reaching storm-stricken homeowners and competing in a crowded market. While their roofing services were high quality, they needed a strategy that would set them apart, especially in terms of offering financing options. They struggled to communicate the value of their services effectively and break through the noise in a competitive roofing market, making it harder to secure leads in critical areas.

Interesting Takeaways

This case demonstrates the effectiveness of pairing highly targeted marketing strategies with compelling financing offers. By emphasizing the accessibility of their roofing services through financing options, Halo Contracting was able to secure more leads in storm-stricken areas. Their success shows that positioning key benefits, like financing, can help break through competitive noise and win the trust of homeowners seeking urgent solutions.

Results

1. Within the first month of partnering, Halo Contracting reported a significant surge in inquiries for both roofing and gutter services.

2. They saw higher-quality leads and improved engagement from storm-affected homeowners, helping to fill their project pipeline.

3. The professional video content and financing-focused scripts played a crucial role in boosting their credibility, making their services more appealing to homeowners seeking immediate yet affordable solutions.

A Deeper Dive

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