Elevate Constructions

Elevate Construction, based in New York, specializes in both remodeling and roofing services. Initially partnering with us for both areas, they have now shifted their focus solely to roofing. In a highly competitive market, they rely on our expertise to generate consistent, high-quality leads.

Client Objective

Elevate Construction aimed to dominate the competitive New York roofing market, seeking a steady flow of roofing leads while staying ahead of aggressive local competition.

Solution

We implemented a rotating strategy, adjusting messaging and campaigns every three weeks to ensure fresh, high-impact content that resonated with local homeowners and kept Elevate competitive.

Results

Within months, Elevate Construction saw a consistent flow of high-quality roofing leads, with each new strategy producing measurable results in the competitive New York market.

Challenges

The main challenge for Elevate Construction was operating in a saturated New York market with many well-established roofing companies. Staying competitive and keeping their lead flow steady was a constant battle. Each campaign had a limited window of effectiveness before competitors caught on, making it crucial to continually innovate and adjust their marketing strategies. They also needed to differentiate themselves through unique messaging to stand out amidst heavy advertising noise.

Interesting Takeaways

This case emphasizes the importance of flexibility in a highly competitive market. Elevate Construction’s success was built on the ability to shift marketing strategies every few weeks, avoiding stagnation and keeping their campaigns fresh. By consistently testing new angles and approaches, they were able to adapt quickly to market trends and competitor tactics, which helped them maintain an edge and secure a steady stream of roofing leads.

Results

1. Over time, Elevate Construction saw a steady improvement in lead generation, particularly after pivoting to roofing-only campaigns.

2. Their willingness to try new strategies every three weeks kept their marketing fresh and relevant, ensuring sustained growth in a saturated market.

3. Regular campaign tweaks, from messaging to targeting, helped them outperform competitors and consistently find new opportunities to generate quality roofing leads.

A Deeper Dive

Testimonial

Elevate Constructions, Kingston, NY

"I honestly didn’t know if running ads would be better than relying on referrals, but after working with NextLadder, I’ll never go back. The leads we’re getting are serious, and our appointments are up every week. They’re not like other agencies—they’re real and they deliver."