Carolina roof and gutters

Carolina Roof and Gutters, based in North Carolina, partnered with us to generate top-quality leads for their roofing and gutter services. Through innovative survey-based landing pages and strategic hiring support, they’ve achieved a significant improvement in lead qualification and business growth.

Client Objective

Carolina Roof and Gutters aimed to filter out low-quality leads and focus on generating high-value prospects while expanding their team with a skilled estimator/sales executive.

Solution

We implemented detailed surveys on their landing pages to qualify leads more effectively, ensuring that only top-quality prospects came through. Additionally, we assisted them in hiring an estimator/sales executive to close more deals.

Results

By refining their lead qualification process, Carolina Roof and Gutters saw an increase in high-quality leads and a more efficient sales process with their new hire.

Challenges

Carolina Roof and Gutters initially struggled with receiving too many unqualified leads, which slowed down their sales process and wasted resources. The company needed a better way to filter out low-value prospects and focus on serious inquiries. Additionally, their team was stretched thin, lacking a dedicated estimator to manage the sales pipeline effectively. Without a streamlined system for lead qualification and a skilled sales team member, they faced difficulty maximizing conversions from incoming leads.

Interesting Takeaways

This case shows the power of refining lead qualification. By incorporating surveys on landing pages, Carolina Roof and Gutters was able to drastically improve lead quality, reducing time spent on unqualified prospects. The addition of a skilled estimator further enhanced their ability to close deals, highlighting how optimizing both marketing and sales processes can transform a business. This approach not only boosted efficiency but also helped the company scale in a more focused and strategic manner.

Results

1. Carolina Roof and Gutters saw an immediate improvement in lead quality, with only serious prospects moving through their pipeline after implementing survey-based landing pages.

2. The company’s ability to close deals improved significantly with the hiring of an estimator/sales executive, who streamlined the sales process.

3. The combination of better lead qualification and strategic hiring allowed them to grow their business more efficiently and profitably in North Carolina.

A Deeper Dive

Testimonial

Carolina roof and gutters, Charlotte, NC

"We’ve always done word-of-mouth, but NextLadder proved to us that ads can work even better. Their system is solid, and the leads just keep coming. No more guessing—just results. We’ve made back the money we spent on ads and then some. Can’t recommend them enough."