Cabinet Central Austin

Cabinet Central Austin, a member of the National Kitchen and Bath Association, focuses on kitchen and bathroom cabinetry. They partnered with us to drive showroom traffic and optimize lead management for their custom cabinetry services.

Client Objective

Cabinet Central aimed to boost showroom visits, improve appointment bookings, and increase overall business through better digital marketing strategies.

Solution

We created promotional videos and used a CRM system to generate leads and streamline appointments, improving customer engagement.

Results

The video ads led to an increase in showroom visits, and the CRM system improved appointment booking efficiency.

Challenges

Tony faced several challenges in marketing his business. Being in his mid-ages, he had limited experience with Facebook ads and was unsure how to utilize them effectively to drive traffic and generate leads. Additionally, the competitive nature of the kitchen and bathroom cabinetry market in Austin made it difficult to stand out. They needed a strategic approach to showcase their diverse product offerings and drive customers to their showroom.

Interesting Takeaways

The experience with Cabinet Central Austin underscored the effectiveness of video marketing in promoting physical products and spaces. Showcasing the showroom through engaging content not only attracted potential customers but also allowed them to visualize their options. Additionally, the importance of a structured lead management system became evident, as it facilitated seamless communication and appointment scheduling. With the right support and strategic content creation, even businesses unfamiliar with digital marketing can see significant growth.

Results

1.The promotional videos significantly increased awareness of Cabinet Central's offerings, leading to a notable uptick in showroom visits.

2.By utilizing GHL CRM, Tony was able to keep track of leads efficiently, resulting in better-organized appointment bookings.

3.The overall customer engagement improved, with many potential clients expressing interest after viewing the content videos.

4.The streamlined booking process facilitated increased foot traffic, directly contributing to enhanced business growth.

A Deeper Dive

Testimonial

Cabinet Central, Austin, TX

"I wasn’t sure if Facebook ads were really worth it, but NextLadder showed me they are. We’re booking more jobs than ever, and it’s all because of the quality leads they’re sending our way. Super helpful team too. If you’re on the fence, I’d say give them a try."