Abodian

Abodian, a Seattle-based firm specializing in locally made premium cabinets, focuses on custom cabinetry and countertop projects for kitchens and bathrooms. Their showroom features full-size replicas of these spaces, complete with high-end hardware. They partnered with us to expand their client base and secure more high-end cabinetry projects.

Client Objective

Abodian sought to increase leads specifically for their premium custom cabinetry and countertop projects, with the goal of turning more showroom visits into sales.

Solution

We developed targeted scripts, produced professional video content, and launched tailored Facebook ad campaigns to drive qualified leads for cabinetry and countertop projects.

Results

Within the first month, Abodian saw an increase in inquiries for custom cabinetry and countertops, helping them secure more premium project leads.

Challenges

Abodian's challenge was converting showroom interest into actual cabinetry and countertop projects. While they showcased premium cabinets and countertops in their full-size kitchen and bathroom replicas, they needed a stronger strategy to translate showroom visits into high-value sales, especially in a competitive market.

Interesting Takeaways

This case emphasizes the importance of a focused marketing strategy in attracting premium project leads. By tailoring their marketing to highlight the craftsmanship and quality of their custom cabinetry and countertops, Abodian saw immediate improvements in lead generation. The combination of targeted messaging and an impressive showroom experience helped convert interest into projects.

Results

1. In the first month of our partnership, Abodian experienced a significant uptick in inquiries for custom cabinetry and countertop installations.

2. The quality of leads improved, allowing them to secure more high-value projects and solidify their reputation in the premium cabinetry market.

3. The professional video content we produced played a crucial role in building trust and showcasing the quality of their products, driving more foot traffic to their showroom.

A Deeper Dive

Testimonial

Justin, Abodian & Kitchen Art Design, Seattle, WA

"I wasn’t sure about working with another marketing agency, especially after getting burned before. But NextLadder is different. They’re legit. No fancy talk—just real results. We’ve made more money in the last few months than with any other agency we’ve worked with. They’re transparent and actually care about our business."