The Grounds Guys

The Grounds Guys Calgary West, a landscaping franchise, joined Nextladder the same month they launched 10 months ago, relying on word-of-mouth. We generate high-quality leads via Facebook/IG ads, focusing on seasonal trends and snow clearing, with a 25% close rate and strong ROI.

Client Objective

The client's objective is to consistently generate high-quality leads to support the growth and expansion of their landscaping services.

Solution

We implemented targeted Facebook and Instagram ads, optimized for seasonal trends, boosting their lead generation and closing rate significantly. We integrated our systems with their franchise CRM, using text-based automation to streamline appointment scheduling and enhance efficiency.

Results

Starting in the second month, they achieved a 25% closing rate on leads generated, translating to a remarkable ROI. This consistent performance has driven significant growth in their landscaping business over the past 10 months.

Challenges

The Grounds Guys Calgary West faced several challenges as a new landscaping franchise. Establishing a consistent lead generation system was a significant hurdle. They struggled with fluctuating lead volumes, making it difficult to predict revenue and allocate resources effectively.

Building brand awareness in a competitive market was crucial yet challenging, requiring them to differentiate their services. Integrating new marketing strategies into their franchise CRM also added complexity, particularly with appointment scheduling. These challenges shaped their strategy for sustainable growth.

Interesting Takeaways

The implementation of AI avatar ads transformed The Grounds Guys Calgary West's marketing strategy. By using these ads, they eliminated the need for client involvement in content production, allowing for a streamlined process that saved time and resources.These engaging ads captured attention and effectively showcased their services. The real game-changer, however, was the automated text-based follow-up system. This ensured timely and relevant communication with leads, significantly enhancing their engagement. As a result, they experienced high closing rates, demonstrating the effectiveness of combining innovative ad techniques with robust follow-up strategies to maximize lead conversion.

Results

1. High Closing Rates: Achieved a remarkable 25% closing rate on leads, significantly boosting sales and revenue.

‍Efficient Production: AI avatar ads eliminated the need for client involvement in content creation, streamlining marketing efforts.

‍Lead Engagement: Automated text-based follow-ups ensured timely and relevant communication, enhancing lead engagement and conversion.

‍Strong ROI: The combination of innovative advertising techniques and efficient follow-up systems resulted in a high return on investment, driving sustainable growth for their landscaping services.

A Deeper Dive

Testimonial

The Grounds Guys, Calgary, AL

"They’re legit, and the results speak for themselves. If you’re tired of chasing low-quality leads, go with these guys. They’ll get you real appointments."