Hudson valley foam

Hudson Valley Spray Foam, a well-established insulation company serving Kingston and Long Island, New York, has been in business for over 25 years. Owner Nicholas sought to expand their reach through digital marketing after being referred to Nextladder by EcoHome, marking their first foray into Google and social media ads.

Client Objective

Nicholas aims to attract homeowners constructing their homes while also targeting contractors, architects, and real estate professionals to secure insulation projects.

Solution

Nextladder implemented a targeted digital marketing strategy, focusing on Google and social media ads to reach both homeowners and industry professionals effectively.

Results

After 10 months of consistent investment, Hudson Valley Spray Foam has seen increased leads from homeowners and contractors, boosting repeat business and referrals.

Challenges

Hudson Valley Spray Foam faced several challenges as they ventured into digital marketing. With over 25 years of relying on traditional methods and referrals, Nicholas had to adapt to a new marketing landscape. This shift meant understanding how to leverage Google and social media ads effectively. Initially, the challenge was to identify and reach the right audience of homeowners constructing their homes. Additionally, the competition in the insulation market required a well-defined strategy to stand out, particularly when targeting contractors, architects, and real estate professionals for larger projects.

Interesting Takeaways

The experience of Hudson Valley Spray Foam highlights the importance of adapting to new marketing strategies in a long-standing business. By leveraging referrals, they successfully partnered with Nextladder to explore Google and social media ads, which proved essential for reaching a broader audience. The dual-target strategy of attracting both homeowners and industry professionals not only increased leads but also established a foundation for repeat business and strong word-of-mouth referrals. This case underscores that embracing digital marketing can lead to sustainable growth, even for established companies in traditional industries.

Results

Targeted Approach: Successfully implemented a dual-target strategy, reaching both homeowners and industry professionals to maximize leads.Increased Visibility: After 10 months of ads, Hudson Valley Spray Foam gained significant visibility in the competitive insulation market.Repeat Business: The strategy fostered repeat business from satisfied customers and solidified relationships with contractors and real estate professionals.Word-of-Mouth Growth: Increased customer satisfaction has led to strong word-of-mouth referrals, further enhancing the company's reputation and reach.

A Deeper Dive

Testimonial

Hudson valley foam, Kingston, NY

"We’ve been getting great leads, and our calendar is booked. The team is super helpful, and the transparency is refreshing. These guys know their stuff."